Pay per click
Pay per click

PPC or Pay Per Click Advertising is a one of the best ways to generate qualified traffic for an online product or a service based business. PPC marketing or pay per click marketing is a highly effective and accountable method of advertisement and promotion followed by online businesses.

Our PPC management services include new account creation, professional constructed with a best practice configuration.

Panji Bali uses the following approach

– Campaign setup per market region
– Focus on CTR (Click through rate), Conversion and Quality Score (relevance of landing page)
– Enhanced campaign settings for optimal use of client’s desktop or mobile phone users
– Strictly separate campaigns into “Brand” and “Destination” keywords in order to trace the highest achieving campaigns and budget accordingly
– Strict budget control as per client’s wishes
– Ad group divided into several sections, most suitable per ad wording (for example bali hotel, bali resort, bali suites, bali villas ad group within each campaign)
– Low bounce rates of 20% average by applying thousands of negative keywords
– Continuously daily cleanup of non relevant search terms, and negative keywords
– CPC budget controlled by google in accordance to the highest conversion times of day
– Recommend an alternative CPC budgets adjusted as per “Exact”, “Phrase”, “Broad” keywords
– Search Impression Share optimization
– Application of high converting Remarketing campaigns
– Network campaigns on relevant third party website with Image Ads

We work with you to select an initial set of keywords to target with your pay per click campaign, while researching additional keywords across your target audience’s entire research/buying cycle to test for effectiveness in meeting your marketing goals.